Wednesday, April 25, 2012

HomeAway case from Publicis


Simple | Attractive | Effective


An amazing work by Publicis for HomeAway.com which incredibly made the "almost no brand" to "The Brand".




Great Job!!

Wednesday, March 21, 2012

Don't Say, "I have a Mission Statement", instead "I HAVE A DREAM"



















“Martin Luther king didn't say ‘I have a vision statement',” ... as the world knows, he said, “I have a dream.” 

There is a  need to inspire consumers with purpose....marketers need to be “creative leaders.” 

Creative leaders reframe the situation constantly. Steve Jobs, who reframed “presence” into ‘absence' with minimalism in Apple products.

...citing about, the 2010 Cannes Grand Prix-winning Andes Teletransporter creative for Andes beer. Boys love beer, and their girlfriends didn't like them guzzling beer with friends in pubs. So, sound-proof booths were installed in pubs in Argentina, where beer guzzlers could choose programmed ambience sounds while speaking on the phone with their girlfriends.

‘It's no longer about one single big idea; creative leaders have to have a lot of creative ideas. And creative leaders must be able to surprise you with the obvious”.

In an age where everything is replicable, there is a need for marketers to create emotional connects.

An NGO working against child abuse in the UK discovered something troubling. In 40 per cent of the households where child abuse happened, there was one adult who was aware of it but hesitant to speak out. They also started recognising stereotypical advertising against child abuse and started avoiding it...

The ad agency came up with a campaign showing an animated kid being physically attacked, violently, by an adult – almost like in a video game. Unlike in animated films, “Real kids can't bounce back” was the message. The number of calls on child abuse doubled in the next 90 days.

“Almost nothing is irreplaceable today. While every aspect of the product is important, it is necessary to make it irresistible. 

You can make anything irresistible if you care enough" 



--

Excerpts from the Interview of Mr. Kevin Roberts, Global CEO of Saatchi & Saatchi, as appeared in The Hindu Business Line


Cheers,
Shashikant Pushpakar - Working on Dreams

Thursday, March 15, 2012

Inbound Market Rising

Just adding the breakup of the infographic mentioned in my earlier post of "Inbound Market Rising".

Hope, the images are better view-able to be enjoyed..

Cheers,
Shashikant Pushpakar



Inbound Market Rising

Sharing an amazing infographic to make all of us understand the essence of Inbound Marketing. 

Excerpts
  • Earn People's interest instead of pushing products/ services on customer
  • Inbound marketing is evolving because People are more in control of what information they receive and how
  • Strategise and focus on getting found by customer, in other words, earn their way in
  • How to do it effectively? Answer lies in Content Marketing & Social Media participation 
  • Inbound Marketing - Great returns on ROI; The tactics don't just generate lead but generate revenue also : )
Marketing is changing on a fundamental level as the internet continues to revolutionize how we find, buy, sell, and interact with brands and their products or services. The days of announcing intrusive advertisements and marketing tactics are fading. Marketing, now, is all about providing added value and earning customer loyalty...because Loyal Customers are every brands dream...let's make the dream come true



Source: Infographic design by Voltier Digital

Monday, February 20, 2012

A beautiful morning

Morning...it's not when you wake up...it's when you face it with smile and warmth...

Tuesday, March 23, 2010

Break the Glass !!



I took one of my hands from his and placed my glass of wine at the edge of the table.


‘It’s going to fall,’ he said.


‘Exactly. I want you to tip it over the edge.’


‘Break the glass?’


Yes, break the glass. A simple gesture, but one that brings up fears we can’t really understand. What’s wrong with breaking an inexpensive glass, when everyone has done so unintentionally at some time in their life?


‘Break the glass?’ he repeated. ‘Why?’


“Well, I could give you lots of reasons,’ I answered. ‘But actually, just to break it.’


‘For you?’


“No, of course not.’


He eyed the glass on the edge of the table – worried that it might fall.


It’s a rite of passage, I wanted to say. It’s something prohibited. Glasses are not purposely broken. In a restaurant or in our home, we’re careful not to place glasses by the edge of the table. Our universe requires that we avoid letting glasses fall to the floor.


But when we break them by accident, we realize that it’s not very serious. The waiter says, ‘It’s nothing,’ and when has anyone been charged for a broken glass?


Breaking glasses is part of life and does no damage to us, to the restaurant, or to anyone else.


I bumped the table. The glass shook but didn’t fall.


‘Careful!’ he said, instinctively.


“Break the glass,’ I insisted.


Break the glass, I thought to myself, because it’s a symbolic gesture. Try to understand that I have broken things within myself that were much more important than a glass, and I’m happy I did. Resolve your own internal battle, and break the glass.


Our parents taught us to be careful with glasses and with our bodies. They taught us that the passions of childhood are impossible, that we should not flee from priests, that people cannot perform miracles, and that no one leaves on a journey without knowing where they are going.


Break the glass, please – and free us from all these damned rules, from needing to find an explanation for everything from doing only what others approve of.


‘Break the glass,’ I said again.


He stared at me. Then, slowly, he slid his hand along the tablecloth to the glass. And with a sudden movement, he pushed it to the floor.


The sound of the breaking glass caught the waiter’s attention. Rather than apologize for having broken the glass, he looked at me, smiling – and I smiled back.


‘Doesn’t matter,’ shouted the waiter.


But he wasn’t listening. He had stood, seized my hair in his hands, and was kissing me.


I clutched at his hair, too, and squeezed him with all my strength, biting his lips and feeling his tongue move in my mouth. This was the kiss I had waited for so long - a kiss born by the rivers of our childhood, when we didn’t yet know what love meant. A kiss that had been suspended in the air as we grew, that had traveled the world in the souvenir of a medal, and that had remained hidden behind piles of books. A kiss that had been lost so many times and now was found. In the moment of that kiss were years of searching, disillusionment, and impossible dreams.


I kissed him hard. The few people there in the bar must have been thinking that all they were seeing was just a kiss. They didn’t know that this kiss stood for my whole life – and his life, as well. The life of anyone who has waited, dreamed, and searched for their true path.


The moment of that kiss contained every happy moment I had ever lived.




Excerpts from:

The International Bestseller “By the River Piedra I Sat Down and Wept” - Paulo Coelho



"A love in life and than a liking for materializing that love. Achieving your dreams and/ or reaching to the God. Love can let you achieve both, your dreams and your God. Describing Love in a beautifully poetic form, As Paulo has explained to overcome the fear of failure in 'The Alchemist', the above excerpt from 'By the River...' talks of expressing your love without the fear of rejection. Break the Glass!!

- Shashikant Pushpakar

Monday, March 22, 2010

Sensing the Spirituality - Shashikant Pushpakar

"The beginning is always associated with feminine energy. While time is considered male, space is always regarded as being feminine and the whole universe is a combination of bothe time and space..." By SSRS, Published in ToI Crest

Reading it I was trying to recall what Paulo Coelho, in his brilliantly written book, has written in "By the River Piedra I sat down and wept"... The book is yet to finish, may be few more days of reading. All along the story Paulo is trying to convince through his greatly carved characters, that God is no male but has feminine energy. Virgin Mary, is worshiped for being a mother to infant Jesus.

Its hard not to think of your mother the moment you start talking of god being a female. She is the one whom we have been looking upon at the slightest discomfort. She's always there to share the pain with us. I think & always love you Maa!